Your web site, while welcoming your e-customers & e-consumers, would be an introduction to your company, including
· A brief company history
· Details of it’s products & / or services
· Past achievements in respect of your national &/or international performance.
· The company’s corporate mission, goals & vision for the future.
The details and format of content that you would have to provide for your web site shall depend upon the nature of your business and/or products.
Undoubtedly, ‘content is king’ for effective, business communication
Some basic materials & reference requirements in creation of a Web Site are:
· All relevant company business catalogs/brochures/presentations
· All business-related photographs, made available digitally or as original prints
· Company logo artwork, digital or as a bromide
· Press clippings, if any.
· Press releases, if any.
· ISO certificate, if applicable.
· Details of memberships with Trade & Industry Associations and Export Promotion Councils.
· Mention awards, if any.
· Business related audio & video messages.
· Company’s effort towards any public & social welfare programs
To achieve an integrated and successful electronic business web site or ‘store front’, traditional marketing expertise, the real world experience gained over a period of time and knowing your target market, are all absolutely necessary.
Our team at will work closely with your marketing and computing experts to arrive at:
· Site concept evolution
· Appropriate online marketing objectives for products & services.
· Prioritizing information
· Defining existing & prospective target markets
· Improving communications between you & your target market
· Identifying strategy for an electronic business launch program
· Fully utilising the potential of the Internet, through appropriate text, sound, graphics & video
· Identifying other necessary requirements such as, providing information in other languages, providing documents for download, etc.
Once clarity on the above and related issues is arrived at, it will then be necessary to ‘write’ the entire communication. If required our web team shall recommend dedicated professionals: copywriters/ writers/ photographers/ logo designers, etc. who will freshly create content for your web site.
Once completed, our professional team shall develop software considering, easy access, download time, form, structure, navigation, colour, appropriate applications, interactive features & technology, for your web presence.
Expressing your goals and excellence, we will create for you a comprehensive web presence, thoughtful & harmonious, which shall fulfill it’s objectives and your needs.